Berlin will be at the web 2.o expo in San Francisco April 2009

23. March 2009 - 7.59 pm Uhr

Berlin will be present for the 3rd time in April 2009 at the web 2.o Expo in the Silicon Valley. Berlin Partner organized a booth for the capital region, which they will use together with the economic development agency of Brandenburg ZAB to market to international companies for an expansion to Berlin and Brandenburg i.e. Germany and Europe. Additionally Solidground and Ralf Otto Steuerberatung offer their services for a market entry in Europe to companies willing to expand.
Solidground ist specialised in consulting and business development, particularly for German-American projects and Ralf Otto Tax Consultants is specialised in helping international clients get advice and support in all matters of tax and finance.
At the booth Berlin will be presented in the virtual realm as well. Metaversum will show their project twinity, a 3-dimensional virtual Berlin, which you can explore with your avatar. As opposed to Second Life Metaversum counts on connecting the real world with the virtual one as close as possible, i.e. using real names and show Berlin as it is. The Berlin company works on models of Singapur and London as well.
During that week many events will take place in and around the Moscone Center – I would like to mention one particularly: the Silicon Valley Webmontag – Webmonday (on a tuesday ;-). I will report from there.

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Berlin at the Web 2.0 Summit 2008

4. December 2008 - 7.08 pm Uhr

One of the most forward thinking events I have ever visited was the web 2.0 summit 2008 organized by O’Reilly Media. They are usually organized at the end of each year in November in San Francisco. It is an invitation only event (you can ask for one here) which has a steep price but in my opinion is worth every cent. The organizers limit the number of multipliers and service companies and so the majority of the participants is from  media, web, soft- and hardware companies. It was a more or less international event, the majority of people came from the US, understandably to a large extent from the Silicon Valley. However, I met Australians, many Europeans including half a dozen fellow countrymen and -women from Germany, and Asians.
A tip for those who don’t have thousands of $$$ left to spend for a ticket: like at any good conference there are always opportunities to network outside of the actual meeting rooms, many people spent the main hours of each day in the Lobby of the “Palace Hotel” and talked to the participants free of charge.
Going to the summit that week is worthwile as other organizations organize smaller events at that time as well, making use of the web summit week and thus making it easier to decide to travel because there is not only the 3 to 4 day summit but other events to learn and network. I used the time to meet companies at meetings I had scheduled in order to help them with their decision to expand to Europe/Germany/Berlin. I was pleasently surprised that even in the economic situation at the beginning of November 2008 I had discussions with companies looking at Europe and thus having a definite interest in Berlin, so that I could return home and follow up on the leads.
I was lucky enough to have been at the summt twice, 2007 and 2008. I plan on returning whenever possible. At both summits there was a line-up of excellent speakers and at both summits I was able to experience first hand decisions/information (for example: Yahoo CEO Yang), which largely influenced the web 2.0 and social media sphere.

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